“GIVE, GIVE, GET”
When we started on this venture of inventing, creating and bringing a new product to market, we were so excited about the prospect of improving people’s lives by introducing them to a simple product that makes them feel better.
And, it has always been part of our mission to find ways to give back. With that in mind, Psi Bands has formed a charitable partnership with the National Breast Cancer Foundation, Inc.® (NBCF), which provides help and inspires hope to those affected by breast cancer through early detection, education and support services. In honor of Breast Cancer Awareness Month, for every set of Psi Bands' Color Play design(the pink striped band) purchased during the month of October, a donation will be made to NBCF.
There is another aspect of being a "momprenuer" that we didn’t fully realize until we were knee deep in the process of building Psi Bands. That is that we were indoctrinated into an unofficial club of incredible mompreneurs. There is no question in our minds that necessity really is “the mother of invention” as evidenced by some of the amazing products out now that were inspired by being a mom.
One example of reciprocal support has come from our involvement with the Huggies MomInspired Grant Program. Each year Huggies selects several entrepreneurs who have invented a product that improves the parenting experience, and awards them with a Huggies MomInspired grant. Psi Bands was honored to be selected as a winner in 2011. Years later, we continue to work with Huggies and subsequent awardees in further promoting all of our brands.
We have always subscribed to the idea of giving back to our fellow moms in business. Now, having made it well beyond start-up mode (Psi Bands are now selling at more than 10,000 stores throughout the country as well as across five continents), it is time for us to take all that we have learned in this journey and give back. One of our fellow mompreneurs, Angela Jia Kim founder of Savor the Success has put it best: she calls it the “Give, Give, Get.” The exchange of ideas, connections and tips, as it pertains to business, benefits all of us.
In a more formal method of sharing what we have learned, we invite all product-based entrepreneurs to check out our blog Both Sides of the Retail Table. Each week I, along with former Target buyer Vanessa Ting, reveal both sides of the story regarding what an entrepreneur of a product-based company needs to know to land a coveted spot on major retailers’ shelves. Many entrepreneurs just don’t know where to begin when approaching retailers and there are so many lessons to learn along the way. In the spirit of giving back, we simply desire to share the tips we have learned along our own paths.