“GIVE, GIVE, GET”
When we started on this venture of inventing, creating and bringing a new product to market, we were so excited about the prospect of improving people’s lives by introducing them to a simple product that makes them feel better.
It has always been part of our mission to give back. In October 2014, we partnered and donated funds to the National Breast Cancer Foundation. We have previously donated to other cancer-related non-profits, including Fertile Hope and Bright Pink. We also donated Psi Bands to our local cancer care center, Pacific Cancer Care, to help their deserving patients who are undergoing chemotherapy. In addition to the support we give to the fight against cancer, we also make it a priority to give back to fellow entrepreneurs. We do this through our blog, “Both Sides of the Retail Table” (see below for more details), and as a speaker at numerous entrepreneurial events, including: Dove’s Mom 2.0 Summit, Disney on the Road, Tory Johnson’s Spark & Hustle, Rock the World, and others. We have advised students from elementary age to the collegiate level on entrepreneurial topics, including at Cal Poly, San Luis Obispo’s “From Dorm Room to Board Room,” and Stanford University's The College-100 Teleconference Speaker Series.
In a more formal method of sharing what we have learned, we invite all product-based entrepreneurs to check out our blog Both Sides of the Retail Table. In this blog, I, along with former Target buyer Vanessa Ting, reveal both sides of the story regarding what an entrepreneur of a product-based company needs to know to land a coveted spot on major retailers’ shelves. Many entrepreneurs just don’t know where to begin when approaching retailers and there are so many lessons to learn along the way. In the spirit of giving back, we simply desire to share the tips we have learned along our own paths.